Papa Nugs

Producer and DJ Papa Nugs was after a word-mark that could double as a motif for a scarf design. The brief was to create something abstract and slightly surreal – a mark on the cusp of legibility. The result was a logo crafted from two interlocking typefaces: a clean serif overlaid and bound with fluid, organic letterforms. This fusion of typographic energies created a pattern-like motif that translated seamlessly onto the scarf.