Snowball

Snowball is an impact investment firm with a bold vision: high returns that also do good for the planet. In a sea of corporate blues and stale stock imagery, they needed an identity that stood out and reflected their mission to drive positive change.

At the core of Snowball's ethos is the balance between impact and returns. Using this concept as our cornerstone, we built an identity centered around harmony. Pairing contrasting, yet complimentary typefaces with a soft, nature-inspired colour palette, we crafted a brand that felt both responsible and approachable.

The website design focused on clean, accessible messaging that made impact investment feel understandable. True to their commitment to transparency, Snowball's portfolio formed a central part of the new site - through impact case studies and statistics, users can see just where their money goes.